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October 20, 2011 6:28 pm

Interactive: The Booker bounce

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The Booker prize is one of the most hotly contested – and frequently controversial – awards in the literary calendar. But does it actually boost the winner’s sales?

This graphic shows weekly sales data from Neilson Bookscan for each of the past 10 winners.

The first peak, around weeks 40 to 42, shows the initial bounce each title gained from winning the prize – the exact date of the award is different each year. But the second, bigger peak for many titles is perhaps more interesting, seeming to indicate that Booker winners gain a greater sales increase in the Christmas book-buying season than immediately after the award.

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